The report (Re)-Engaging Digital Audiences – Improving Audience Data suggests guidelines and recommendations to the cultural sector and the European Commission on the topics:
 

• COVID-19 recovery, impact on cultural consumption by digital means and the EU’s role in assisting cultural organizations;
• Digital audience management and a supportive role for the EU;
• Aspects of data collection and management with regard to rebuilding and reaching existing and new audiences via digital means (including a focus on the digitally-deprived).

The report reflects the results from a Brainstorming Meeting between representatives from the culture and creative sectors from all over the EU and a Structured Dialogue with the European Commission. Next Page Foundation took part in both meetings and in the composing of the report. 

Organizer of the initiative is the Voices of Culture platform. 

The full report is available here