Promotion and Marketing for Broadcasting, Cable and the Web - online in Hungarian

One of the seminal books on marketing and promotion within media and journalism is already available online in full text in Hungarian: www.cij.hu.

The translation of Promotion and Marketing for Broadcasting, Cable and the Web, 4th edition by Eastman, S. et al. has been published on the website of the Center for Independent Journalism – to make the text more accessible as the printed version by Jószöveg Műhely Kiadó has already been in circulation for a few years.

The publication has been supported within the Media and Journalism Translation Project of Next Page Foundation, a program aiming to assist media professionals and journalism training efforts in Southeastern Europe and launched in cooperation with the OSI Media Program and the South East European Network for Professionalization of Media (SEENPM).