Promotion and Marketing for Broadcasting, Cable and the Web – now available online in Serbian

You are a student, journalist, media professional and would like to learn more about marketing and promotion in your field? Here is one of the seminal books on the topic, already available online in full text in Serbian: www.mc.rs.

The translation of Promotion and Marketing for Broadcasting, Cable and the Web, 4th edition by Eastman, S. et al. has been published on the website of the media center in Belgrade – to make the text more accessible as the printed version by Clio has already been in circulation for a few years.

The publication has been supported within the Media and Journalism Translation Project of Next Page Foundation, a program aiming to assist media professionals and journalism training efforts in Southeastern Europe and launched in cooperation with the OSI Media Program and the South East European Network for Professionalization of Media (SEENPM).