Promotion and Marketing for Broadcasting, Cable and the Web – available online in Bulgarian and Romanian

You are a student, journalist, media professional and would like to learn more about marketing and promotion in your field? Here is one of the only books on the topic, already available online in full text in Bulgarian and Romanian: www.mediacenterbg.org and www.cji.ro.

The translations of Promotion and Marketing for Broadcasting, Cable and the Web, 4th edition by Eastman, S. et al. have been published on the websites of the media centers in Sofia and Bucharest – to make the text more accessible as the printed versions by Sluntse and Idea Design and Print have already been in circulation for a few years.

The publications have been supported within the Media and Journalism Translation Project of Next Page Foundation, a program aiming to assist media professionals and journalism training efforts in Southeastern Europe and launched in cooperation with the OSI Media Program and the South East European Network for Professionalization of Media (SEENPM).